Which of the Following Include Exposure to Traditional Mass Media,word-Of-Mouth,place-Based

question 99

Multiple Choice

Which of the following include exposure to traditional mass media,word-of-mouth,place-based media,in-store brand exposures,and interactive media?

• A)contact points
• B)gross rating points
• C)aperture points
• D)impression points
• E)rating points

---

Definitions:

Nasal Cavity

The large air-filled space behind the nose, involved in breathing, smell, and mucus production to filter air entering the respiratory system.

Nasolacrimal Ducts

The ducts that carry tears from the lacrimal sacs of the eyes into the nasal cavity, facilitating tear drainage.

Cricoid Cartilage

Most inferior laryngeal cartilage.

Larynx

The hollow muscular organ forming an air passage to the lungs and holding the vocal cords; the voice box.