Why Do Public Relations and Advertising Need to Find Common

question 41

Multiple Choice

Why do public relations and advertising need to find common ground and integrate their efforts?

• A) Companies can no longer afford to support both departments.
• B) The time and costs associated with public relations can be prohibitive.
• C) Public relations specialists lack the skills necessary to create productive campaigns.
• D) Messages aimed at reaching mass audiences are becoming less effective.
• E) The FTC has established laws that are making advertising more and more difficult.

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Definitions:

Kaizen

A Japanese philosophy that focuses on continuous improvement in all aspects of life, including business and manufacturing processes.

Nadler-Tushman Model

A framework for diagnosing organizational behavior and performance, focusing on the interactions among strategy, structure, and organizational processes.

Organizational Change

The process through which companies or institutions modify existing processes, culture, or structures to achieve new objectives or improve performance.

Structure Change

Modifications or alterations in the organizational architecture, including reshaping departments, authority lines, and job roles to improve efficiency or adapt to new strategies.