Which of the Following Is the Original and Most Effective

question 125

Multiple Choice

Which of the following is the original and most effective form of direct marketing?

• A)personal sales
• B)sales promotion
• C)catalog marketing
• D)print direct-response advertising
• E)direct mail

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Definitions:

Two-factor Theory

A psychological theory that posits emotion is based on two factors: physiological arousal and cognitive labeling of that arousal, emphasizing the interaction between physical states and cognitive interpretation.

Schachter's

Refers to Stanley Schachter's theory, which suggests that emotion is based on two factors: physiological arousal and the cognitive interpretation of that arousal.

Autonomic Arousal

A physiological response that involves the autonomic nervous system, affecting heart rate, respiration, and other involuntary functions, typically in reaction to stress or excitement.

Display Rules

Socially learned guidelines that dictate how emotions should be expressed based on cultural norms, contexts, and relationships.