Before Revising or Developing a New Public Relations Campaign for a New

question 131

Multiple Choice

Before revising or developing a new public relations campaign for a new client,Lakshmi is conducting formal background research to assess the internal and external public relations environment that affects the organization's audiences,objectives,competitors,and past results.She is doing this to ensure that the current campaign is on track and performing as intended.What does this scenario illustrate?

• A) communication audit
• B) SWOT analysis
• C) gap analysis
• D) situation analysis
• E) social monitoring

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Definitions:

Government Organizations

Entities established by a government to carry out specific functions or services, operating within the public sector and funded by the government.

Accounting Standards

Rules and guidelines that prescribe the specific accounting methods and procedures to present financial statements accurately and consistently.

Investing Section

Part of a cash flow statement that shows the cash spent on and received from investment activities, indicating how a company is allocating its resources for growth.

Statement of Cash Flows

A financial report that provides a summary of a company's cash inflows and outflows over a specific period.