Corporate Communication Programs Targeted to the Government and the Public

question 14

Multiple Choice

Corporate communication programs targeted to the government and the public on issues related to government and regulation are called ________.

• A)media relations
• B)external public relations
• C)cause marketing
• D)public affairs
• E)corporate relations

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Definitions:

Liquidated Damages

A provision in a contract that specifies a predetermined amount of money that must be paid as damages in the event of a breach by one of the parties.

Nominal Damages

Nominal Damages are a small sum awarded by a court when a legal wrong has occurred, but no significant actual loss was suffered by the plaintiff.

Compensatory Damages

Payments awarded to a plaintiff to compensate for harm, loss, or injury suffered due to another's wrongful act.

Liquidated Damages

A predetermined amount of money that must be paid as compensation for failure to fulfill a contract, serving as a penalty or deterrent against breach.