Monty Boyd Travels Frequently on West Coast Airlines for His

question 25

Multiple Choice

Monty Boyd travels frequently on West Coast Airlines for his job as an account manager.Monty earns points for every mile he flies,and he will soon have enough points to receive a free airline ticket.West Coast Airlines is building a customer relationship with Monty using which of the following?

• A) publicity
• B) ambush marketing
• C) premium reward
• D) sweepstakes program
• E) frequency program

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Definitions:

Budget Balance

The financial position of a government, indicating whether it is spending more than its income (deficit), equal to its income (balanced), or less than its income (surplus).

Interest Rate

The obligation, denoted as a percentage of the principal, incurred by borrowers for asset access from lenders.

Government Budget Deficit

The financial situation in which a government's expenditures exceed its revenues.

Loanable Funds

The resources available for borrowing, determined by the market for loans where savers supply funds and borrowers demand them.