Communication Efforts with Consumer or Activist Groups That Seek to Influence

question 59

Multiple Choice

Communication efforts with consumer or activist groups that seek to influence government policies are known as ________.

• A) media relations
• B) corporate relations
• C) issue management
• D) cause marketing
• E) issue marketing

---

Definitions:

Market Equilibrium

A condition or state in which market supply equals market demand, meaning that prices are stable and the quantity of goods supplied exactly matches the quantity demanded.

Producing

The action of making or manufacturing from components or raw materials.