Refer to the Passage Below to Answer the Questions That

question 132

Multiple Choice

Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant recently had a situation in which a woman found a fingertip in her bowl of chili. Of course, customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down. Fortunately for Wendy's, though, it was discovered weeks later that the accuser has a history of filing lawsuits against businesses, and the owner of the lost digit turned out to be a co-worker of the woman's husband. The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-To help rebuild Wendy's reputation,the corporate office encourages franchisees to support local organizations in their communities,such as charities and schools.This practice is most likely known as ________.

• A) public affairs
• B) marketing public relations
• C) cause marketing
• D) fund-raising
• E) development

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Definitions:

Intimate Relationships

Close, personal connections between individuals that often involve physical or emotional intimacy.

Hollywood Films

Movies produced by the mainstream film industry based in Hollywood, California, known for their influential storytelling and entertainment value.

Lesbian Women

Women who are sexually and/or romantically attracted to other women.

Stereotyped

A characterization or idea that applies a fixed, generalized concept to a group or category, often overlooking individual differences.