Ads for Charitable and Civic Organizations That Run Free of Charge

question 24

Multiple Choice

Ads for charitable and civic organizations that run free of charge on television or radio or in print media are known as ________.

• A)house ads
• B)public service announcements
• C)cause marketing
• D)advocacy ads
• E)feature ads

---

Definitions:

Direct Method

A cash flow statement preparation method that discloses major classes of gross cash receipts and payments, as opposed to the indirect method which adjusts net income for non-cash transactions.

Operating Expenses

Operating expenses are the costs associated with running a business's core operations on a daily basis, excluding the cost of goods sold, such as rent, utilities, and payroll.

Accrued Expenses

Expenses that have been incurred but not yet paid or recorded, recognizing costs as they are earned rather than when they are paid.

Spreadsheet Method

The spreadsheet method involves using software like Microsoft Excel to organize, calculate, and analyze data, often used for financial analysis and planning.