When Kodak Wanted to Create Excitement for Its Line of Digital

question 111

Multiple Choice

When Kodak wanted to create excitement for its line of digital cameras,the company encouraged consumers to submit pictures electronically in the "Kodak Moments" promotion.Judges selected a grand prize winner to receive a vacation for four to Disney World,with several other lower-level winners receiving Kodak products.What type of consumer promotion was this?

• A)coupon
• B)sweepstakes
• C)game
• D)contest
• E)premium

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Definitions:

Technical Skills

Abilities and knowledge needed to perform specific tasks, especially those involving methods, processes, or procedures.

Operational Processes

The routine activities and procedures that a business uses to function efficiently and effectively.

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These are mandates or statutory obligations established by local, state, or federal governmental bodies that organizations, individuals, or processes must adhere to.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or their community.