During the ________ Step of the Direct-Marketing Process,the DMC Campaign

question 37

Multiple Choice

During the ________ step of the direct-marketing process,the DMC campaign must communicate benefits to buyers by answering the enduring question: "What's in it for me?"

• A) strategy
• B) offer
• C) response
• D) fulfillment
• E) relationship building

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Definitions:

Wholesalers

Individuals or businesses that buy large quantities of products from manufacturers or distributors and then sell smaller quantities to retailers.

Measurable

Capable of being quantified or expressed in numerical terms, allowing for assessment or comparison.

Purchasing Power

A measure of the amount of goods and services that can be purchased for a specific amount of money.

Segmenting Markets

The method of segmenting a wide market of consumers or businesses, which typically includes both current and prospective customers, into smaller groups according to common traits they share.