MMT,Inc,A Pharmaceutical Company,considered Using Direct Marketing

question 15

Multiple Choice

MMT,Inc.,a pharmaceutical company,considered using direct marketing.An important need the company had was to respond to the customers' responses by getting the product to the customers who ordered it within 48 hours.What step in the direct-marketing process was MMT concerned about?

• A) objectives
• B) the offer
• C) targeting
• D) fulfillment
• E) message strategy