Ja'Nelle Is Part of the Planning Team Conducting a SWOT

question 64

Multiple Choice

Ja'Nelle is part of the planning team conducting a SWOT analysis for FroZenYo,a chain of frozen yogurt shops.Which of the following research findings would Ja'Nelle classify as a weakness for FroZenYo?

• A) Yum Yogurt, one of FroZenYo's competitors, was featured in a USA Today article about the continued popularity of frozen yogurt.
• B) Yogurt You, one of FroZenYo's competitors, recently closed two stores due to decreased sales.
• C) FroZenYo's yogurt has fewer calories than Yum Yogurt's or Yogurt You's yogurt.
• D) The union representing workers at FroZenYo is negotiating for a pay raise and better benefits.
• E) Recent economic data indicates that people are spending more money on eating out than they did last year.

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Definitions:

DAX

A blue chip stock market index consisting of the 40 major German companies trading on the Frankfurt Stock Exchange.

FTSE

An acronym for the Financial Times Stock Exchange, which refers to several major stock market indices, such as the FTSE 100, tracking the performance of the largest public companies by market capitalization in the UK.

Nikkei

A stock market index for the Tokyo Stock Exchange, often used to gauge the performance of the Japanese economy.

Futures Contract

A legal agreement to buy or sell a particular commodity or asset at a predetermined price at a specified time in the future.