P&G Has Developed and Purchased Huge Databases and Has More

question 147

Multiple Choice

P&G has developed and purchased huge databases and has more than 30 million consumers in its current database.P&G routinely mines the information in the database to uncover potential buyers whose characteristics match those of their current customers for a given product and brand.What technique is P&G most likely using?

• A) skimming
• B) searching
• C) prospecting
• D) relationship marketing
• E) converting

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Definitions:

Overt Coercion

The clear and open use of force or intimidation to compel someone to act or think in a certain way.

Intersectional Approach

An intersectional approach examines how various social and political identities (like race, gender, class) overlap and impact issues of privilege, oppression, and experiences.

Social Identities

Aspects of an individual's identity derived from their perceived membership in social groups, such as gender, race, and social class.

Racial Identity

A person's identification with a particular racial group, influenced by social, cultural, and historical factors.