Which Basic Objective of Direct Marketing Involves Attempting to Motivate

question 146

Multiple Choice

Which basic objective of direct marketing involves attempting to motivate customers to visit an event or retail outlet?

• A) developing leads
• B) driving traffic
• C) testing offers
• D) enhancing awareness
• E) driving responses

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Definitions:

Lessee

A person or entity that leases an asset from another, the lessor, under the terms of a lease agreement, gaining the right to use the asset for a specified period in exchange for regular payments.

Business Expense

Monetary outlays or costs that are necessary for a company to operate and conduct its business activities.

Leasing Arrangement

A contractual agreement where a lessor allows a lessee to use an asset in exchange for periodic lease payments.