Which of the Following Are the Two Fundamental Components of the Direct-Marketing

question 44

Multiple Choice

Which of the following are the two fundamental components of the direct-marketing business?

• A)communication sent directly to the consumer and promotion of brand awareness
• B)promotion of brand awareness and consumer response sent directly back to the source
• C)IMC and database marketing
• D)communication sent directly to the consumer and consumer response sent directly back to the source
• E)consumer response sent directly back to the source and comparative marketing

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Definitions:

Experimentation

involves conducting controlled tests or trials to discover, validate, or test hypotheses, theories, or products.

Decrease Accountability

Reducing the extent to which individuals or teams are held responsible for their actions, decisions, or performance.

Quality Evaluation

The process of assessing the quality of products, services, processes, or performance through set criteria and standards.

Partner Proficiency

The level of skill and competence a partner or team member possesses in contributing towards collective goals or tasks.