There Are Four Main Players in Direct-Response Marketing Communication

question 76

Multiple Choice

There are four main players in direct-response marketing communication.Which of the following is NOT one of these four main players?

• A)state and federal governments that regulate marketing communication
• B)marketers who use direct response to sell products or services
• C)agencies that specialize in direct response
• D)media that deliver messages
• E)consumers

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Definitions:

Basic Temperament

An individual's inherent predisposition to react to situations in a certain way, which is typically evident in early childhood and believed to be partly genetic.

Sociability

The quality of being sociable, friendly, or willing to engage in social interactions.

Goodness Of Fit Model

A theoretical model that stresses the compatibility between an individual's temperament and their environment, asserting that a good fit leads to better adjustment.