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Which of the following is NOT a variable that would be considered part of the offer in direct marketing?
Economic Decisions
Choices made by individuals, firms, or governments regarding allocation of resources to satisfy needs and desires.
Laissez-Faire Economy
An economic system in which transactions between private parties are free from government intervention such as regulation, privileges, tariffs, and subsidies.
Self-Interest
An individual’s personal gain; the drivers of economic behavior assuming that individuals act in pursuit of their own best interests.
Free-Market System
An economic system based on supply and demand with little or no government control.
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