Which of the Following Is NOT an Objective of a Marketing

question 107

Multiple Choice

Which of the following is NOT an objective of a marketing database?

• A) to record names of customers, expires, and prospects
• B) to store and analyze responses
• C) to store and analyze purchasing performance
• D) to continue direct communication with customers
• E) to record and analyze marketing communications

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Definitions:

Panel

In research, a panel is a group of people selected to participate in a study over a period of time, often used in longitudinal studies to observe changes over time.

Cohort

A group of individuals sharing a particular characteristic, typically defined by the year or period of birth, used in statistical analysis or studies.

Dichotomous Questions

Dichotomous questions are a form of survey question that present only two possible answer choices, such as 'Yes or No.'

Funnel Format

A method or structure resembling a funnel, used to guide processes or presentations from broad concepts to specific points.