Which of the Following Public Relations Outputs Measures Coverage

question 82

Multiple Choice

Which of the following public relations outputs measures coverage?

• A) number of PR products, such as news releases or brochures, generated
• B) number of media outlets receiving PR products
• C) number and size of clips, column inches, or minutes of time or space
• D) media placements multiplied by circulation or broadcast reach
• E) equivalent ad costs for time or space

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Definitions:

Mechanistic Structures

Organizational structures characterized by tallness, specialization, centralization, and formalization.

Process Innovation

The implementation of new or significantly improved production or delivery methods, enhancing efficiency and productivity.

Management Structure

The organized framework of roles, responsibilities, and authority within an organization that guides and directs its operations and decision-making processes.

Creativity-Relevant Skills

Skills that enhance an individual’s capacity to produce work that is both novel and appropriate, such as divergent thinking and openness to experience.