Refer to the Passage Below to Answer the Questions That

question 145

Multiple Choice

Refer to the passage below to answer the questions that follow.
Solumbria, a company that sells medically recommended sun protective clothing, has ads in several different magazines that give consumers information about their products. The headline of the ad says "Serious Sun Protection" over a man and a woman dressed head to toe in the protective clothing. The body copy then goes on to tout the benefits of sun protection, the comfort of the company's clothing, and how dermatologists have recommended Solumbria for their patients. The last paragraph of the copy says "For a FREE catalog of Solumbria hats, shirts, pants and accessories for men, women and children, call Sun Precautions: 1-800-882-7860." The ad also provides a Web address.
-What type of offer does this ad represent?

• A) one-step
• B) two-step
• C) primary
• D) secondary
• E) indirect

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Definitions:

Experience Near

A term in psychotherapy and anthropology referring to descriptions or concepts that closely resonate with an individual's subjective experience.

Authoritarian

Characterized by a strict adherence to authority and a tendency to enforce rules, discipline, and obedience.

Tough

Characterized by severe conditions or firmness in attitude or outlook; often used to describe resilience.

Vertical

Relating to or denoting a structure or position that is at a right angle to the horizon; upward direction.