Print Ads That Are Ready to Be Sent to the Local

question 61

Multiple Choice

Print ads that are ready to be sent to the local print media as soon as the retailer or dealer adds identification,location,promotion prices,or other information are known as ________.

• A) spiffs
• B) push incentives
• C) ad slicks
• D) ad comps
• E) dealer loaders

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Definitions:

Coppertone

A brand famous for its sun protection products, such as sunscreens and lotions, designed to shield the skin from harmful UV rays.

SPF Level

A measure of the protection a sunscreen product offers against the sun's ultraviolet (UV) rays, indicating how long a person can be exposed to the sun without getting sunburned.

Selective Perception

The psychological process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.

Selective Exposure

The tendency of individuals to prefer information that supports their pre-existing beliefs and values, avoiding contradictory evidence.