Which of the Following Promotions Would a Marketer Be Most

question 14

Multiple Choice

Which of the following promotions would a marketer be most likely to use to build relationships with customers and to remind customers about the brand?

• A) cents-off deals
• B) sampling
• C) rebates
• D) specialty items
• E) refunds

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Definitions:

Ambiguous Figures

Images or objects that can be perceived in more than one way, illustrating the subjective nature of perception.

Visual Illusions

Misinterpretations or distortions of visual perception, where what is perceived differs from objective reality.

Primary Skin Sensations

The four types of sensations that can be identified by the skin: touch, warmth, cold, and pain.

Receptive Fields

Specific areas within the sensory systems where sensory stimuli can produce a response in nerve cells.