Which of the Following Questions Would Be the Best One

question 139

Multiple Choice

Which of the following questions would be the best one to help a marketer evaluate the return on a sales promotion investment?

• A) Did the promotion run too long or too short?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers search the promotion's website for additional product information?
• D) Did the promotion increase purchases from current customers or attract new customers?
• E) Did the distribution of the promotional information match consumer expectations and needs?

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Definitions:

Opportunity Cost

The expense incurred by not selecting the next most favorable option when deciding or opting for one action instead of another.

Hourly Wage

The amount of money paid to an employee for one hour of work.

Leisure

Time free from work or duties, which can be used for relaxation, hobbies, or cultural activities.

Substitution Effect

The transformation in purchasing decisions resulting from changes in the relative pricing of goods, compelling consumers to replace one good with another.