Specialty Advertising Presents a Brand's Name on Something That Is

question 70

True/False

Specialty advertising presents a brand's name on something that is given away as a reminder,such as a pen,cap,or mouse pad.

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Definitions:

Repression

An unconscious mechanism employed by the ego to keep disturbing or threatening thoughts from becoming conscious.

Sigmund Freud

A neurologist from Austria who initiated the method of psychoanalysis, which is a therapeutic technique used to address mental disorders through conversational interactions between a psychoanalyst and their patient.

Serial-Position Effect

A phenomenon in memory that suggests that when learning a list, people tend to remember the first and last items better than those in the middle.

Alphabet

A set of letters or symbols in a fixed order used to represent the basic sounds of a language, particularly for writing.