Name and Describe the Four Partnership Programs Discussed in Your

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The Answer is (1) Co-marketing: Manufacturers develop marketing communication programs with their main retail accounts,instead of for them.Co-marketing can strengthen relationships between manufacturers and retailers.Programs are usually based on the lifestyle and purchasing habits of consumers who live in the area of a particular retailer.The partnership means that the advertising and sales promotion build equity for both parties.
(2) Co-branding: Two companies come together to offer a product.Both companies collaborate in the product's design and promotion.
(3) Licensing: Legally protected brand-identity items,such as logos,symbols,and brand characters must be licensed: a legal contract gives another company the right to use the brand-identity element.The company with an established brand "rents" that brand to other companies,allowing them to use its logo on their products and in their advertising and promotional events.They do this because it makes them money and extends their brand visibility.
(4) Tie-ins (cross promotions): A tie-in is an effective strategy for marketers using associations between complementary brands to make one plus one equal three.The intention is to spur impulse sales.Ads are designed to tie the two products together,and the sponsoring companies share the cost of the advertising.The reason for success is that brands can leverage similar strengths to achieve a bigger impact in the marketplace.

Name and Describe the Four Partnership Programs Discussed in Your

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