A Comparison of the Costs of Promotion to the Forecasted

question 145

Multiple Choice

A comparison of the costs of promotion to the forecasted sales generated by the promotion is called a ________.

• A)cost per thousand
• B)payout analysis
• C)response count
• D)response per thousand
• E)redemption assessment

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Definitions:

Weighted Average

A computation that considers the different levels of significance of the figures in a dataset.

Reconciliation

The process of ensuring two sets of records (usually the balances of two accounts) are in agreement, by identifying discrepancies and making necessary adjustments.

Consolidated Information

Financial information that combines the accounting records of a parent company and its subsidiaries into one set of financial statements, as if they were a single entity.

Separate Financial Statements

Statements presented by a parent or an investor with joint control of, or significant influence over, an investee, in which the investments are accounted for at cost in accordance with AASB 9 / IFRS 9.