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Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's,the worldwide fast food chain.McDonald's has used consumer promotions for years.Restaurants offer a kids' Happy Meal that always includes a toy,and oftentimes the package itself is a promotion,such as pumpkin buckets at Halloween.McDonald's has also used a promotion patterned after the popular Monopoly game,in which everyone wins something small,like a soft drink or French fries,but one participant could win $1 million dollars.The Monopoly promotion usually lasts several months.McDonald's also participates in promotions with movies,such as Star Wars and several Disney movies.Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-What type of consumer promotion is the toy in the Happy Meal?
Self-understanding
An individual's awareness and insight into their own character, feelings, motives, and desires.
Life Events Recall
The process of remembering and interpreting significant experiences from one’s life, often used in psychological assessments and therapy.
Self-schema
Cognitive structures that represent one's beliefs and feelings about oneself in various contexts and guide processing of self-related information.
Neuroimaging Studies
Research involving the use of various technologies to visualize and study the structure and function of the brain in detail.
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