Refer to the Passage Below to Answer the Questions That

question 2

Multiple Choice

Refer to the passage below to answer the questions that follow.
Acme, Inc. is a U.S. manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world. As a part of this expansion, Acme is developing an IMC plan.
-As a part of its IMC plan,Acme,Inc.intends to use promotional sales competitions to motivate its international sales force.The sales competitions are an example of an IMC ________.

• A) strategy
• B) objective
• C) message
• D) tactic
• E) metric

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Definitions:

Media Platform

A technology or service that enables content creation, sharing, and broadcasting to a wide audience, such as television, radio, or the internet.

Social Constructivism

A theory in sociology and philosophy which posits that realities are socially constructed, emphasizing the significance of human interaction in developing shared meanings and understandings.

Technological Determinism

The theory that technology shapes societal structures, values, and relationships in a deterministic manner, with minimal human control or influence.

Print Media

Print Media refers to publications distributed in printed form, such as newspapers, magazines, and books, as opposed to digital formats.