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question 68

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Refer to the passage below to answer the questions that follow.
Kraft is known for its cheese products, but the company also manufactures several consumer packaged goods products, such as mayonnaise, salad dressing, barbeque sauce, macaroni and cheese, and other types of food products sold in grocery stores. A large portion of Kraft's marketing communication budget is spent on incentives such as sales contests and retail kits.
-What is the most likely objective of Kraft's trade promotion activities?


Definitions:

Neurological Diseases

Disorders of the nervous system, encompassing the brain, spinal cord, and nerves, which can affect various bodily functions and movements.

Spatial Navigation

Spatial navigation involves the ability to orient oneself and plan routes in the environment, relying on cognitive maps and landmarks.

Hemispheres

The two halves of the brain, the right and left hemispheres, each responsible for different functions and controls opposite sides of the body.

Enteric Nervous System (ENS)

Mesh of neurons embedded in the lining of the gut, running from the esophagus through the colon; controls the gut.

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