Using the ________ for Budgeting,the Budget Is Determined Based on a Comparison

question 4

Multiple Choice

Using the ________ for budgeting,the budget is determined based on a comparison of the total brand sales and the total marcom budget during the previous years.

• A) percentage-of-sales method
• B) objective-task method
• C) historical method
• D) competitive method
• E) all you can afford method

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Definitions:

Diversification

The process of allocating investments among different financial assets or sectors to reduce risk in a portfolio.

SBU

Strategic Business Unit, a fully-functional unit of a business that has its own vision and direction, often with responsibility for its own profitability.

Dog

A domesticated carnivorous mammal that typically has a long snout, an acute sense of smell, non-retractable claws, and a barking, howling, or whining voice.

BCG

Refers to the Boston Consulting Group Matrix, a strategic planning tool that categorizes a company's business units or products into four categories (Stars, Cash Cows, Question Marks, and Dogs) based on market growth and market share.