Which of the Following Statements Regarding Planning a Global Advertising

question 70

Multiple Choice

Which of the following statements regarding planning a global advertising strategy is true?

• A) The problem of managing brand consistency is largely responsible for limiting most global marketing objectives to awareness and recall.
• B) The globalization/localization debate is really about budgeting.
• C) It is not advantageous to conduct research in each international market that is entered.
• D) Consumer buying motivations are basically the same in every country.
• E) The execution of a global campaign is no more complex than executing a national plan.

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Definitions:

Administrative Activities

Tasks related to the management and execution of the day-to-day operations within an organization.

Information-gathering

The process of collecting data and information for the purpose of making decisions or understanding a situation.

Relational Database

A type of database that stores and provides access to data points that are related to one another, typically structured in tables.

HR Staff

HR staff are individuals working in the Human Resources department, responsible for managing employee-related processes such as recruitment, training, benefits, and compliance.