Which of the Following Is NOT a Reason That Execution

question 97

Multiple Choice

Which of the following is NOT a reason that execution of a global campaign is usually more complex than a national plan?

• A) The creative may need to be reshot with local models and settings, as well as language.
• B) There may be favoritism toward local companies.
• C) Government approval of television commercials can be difficult.
• D) Agencies often are not available to assist the advertiser in executing a global campaign.
• E) Language is a problem for a campaign dependent on words rather than visuals.

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Definitions:

Matching Concept

The Matching Concept in accounting states that expenses should be matched with the revenues that they helped to generate, in the same reporting period.

Uninsured Risk

Risk that has not been covered by an insurance policy, leaving the individual or business exposed to potential financial loss.

Indebtedness Guarantees

Commitments made by one party to assume responsibility for the debt obligation of another party if that party fails to make payment.

Noncollectibility Receivables

Accounts receivable that are considered unlikely to be collected by a business.