Dove Wanted to Do More Than Just Sell Its Beauty

question 113

Multiple Choice

Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practicing which type of marketing?

• A)mission
• B)channel
• C)value
• D)public communication
• E)social

---

Definitions:

STIs

Sexually Transmitted Infections, diseases that are primarily spread through sexual contact, including viruses, bacteria, and parasites.

Sexually Active Adults

Individuals who engage in sexual behavior or activities, typically referring to those beyond the onset of puberty.

Timing of Menarche

Refers to the age at which a girl experiences her first menstrual period, which can vary widely due to genetic, environmental, and health factors.

Body Fat

The portion of the human body made up of fat tissues, important for energy storage, insulation, and protection of vital organs.