Which of the Following Is a Service That Measures Audiences

question 77

Multiple Choice

Which of the following is a service that measures audiences for broadcast media?

• A) RADAR
• B) Ameritest
• C) Mediamark
• D) Millward Brown
• E) A.C. Nielsen

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Definitions:

Interest Rate

The financial charge for borrowing resources, represented as a percentage of the initial loan amount.

Account

A record that keeps track of financial transactions, investments, or the financial state of an individual, institution, or company.

Utility Function

A mathematical representation used in economics to model satisfaction or preference that a consumer derives from the consumption of goods and services.

Risk Averse

A behavioral tendency to prefer avoiding losses over acquiring equivalent gains.