To Make Campaign Evaluation Possible,IMC Campaign Objectives Should Be ________,________,And

question 79

Multiple Choice

To make campaign evaluation possible,IMC campaign objectives should be ________,________,and ________.

• A) creative; measurable; specific
• B) clear; creative; concrete
• C) clear; sales-oriented; specific
• D) clear; measurable; attainable
• E) creative; awareness-oriented; specific

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Definitions:

Streaming Movies

The process of watching films over the internet without downloading them, provided by various online platforms.

Movie Tickets

Small documents or electronic codes that grant the holder access to view a film in a cinema.

Economic Upturn

A period of economic improvement characterized by higher levels of production, employment, and income.

Consumer Income

The total earnings of a consumer from various sources before taxes, crucial in determining spending and saving behaviors.