Which of the Following Is NOT a Main Communication Effect

question 93

Multiple Choice

Which of the following is NOT a main communication effect that is assessed in various types of advertising research?

• A)persuasion
• B)investigation
• C)cognition
• D)perception
• E)emotion

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Definitions:

Net Present Value

A method in capital budgeting that calculates the present value of cash flows generated over a project's life, subtracting the initial investment.

Payback Technique

A method of investment appraisal that calculates the time required to recoup the cost of an investment.

Internal Rate of Return

A financial metric used to evaluate the profitability of an investment, representing the interest rate at which the net present value of costs and benefits of the investment are equal.

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time.