Examlex
Which of the following is NOT a main communication effect that is assessed in various types of advertising research?
Multiple Regression Model
A statistical technique that uses several explanatory variables to predict the outcome of a response variable.
Insignificant Variables
Variables in a statistical model that do not significantly influence the outcome of the model.
Step-wise Regression
A method of fitting regression models in which the choice of predictive variables is carried out by an automatic procedure.
Bonferroni Criterion
A statistical correction method used to address the problem of multiple comparisons by lowering the threshold for statistical significance.
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