Traffic Counts Are a Metric Used to Evaluate the Effectiveness

question 141

Multiple Choice

Traffic counts are a metric used to evaluate the effectiveness of ________.

• A) Internet advertisements
• B) consumer promotions
• C) out-of-home media
• D) social marketing
• E) guerilla marketing

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Definitions:

Repertoire

A collection or set of skills, techniques, or knowledge that an individual can employ.

Alternative Behaviors

Different actions or reactions that can be chosen or adopted in response to a given situation or condition.

Desired Outcome

The specific, intended result or effect of an action, intervention, or process, often set as a goal or objective.

Cephalin

A class of phospholipids found in animal and plant tissues, important for the building of cell membranes.