The Evaluation of Public Relations Examines the Success of the Program

question 60

True/False

The evaluation of public relations examines the success of the program in getting the message out to the target audience in terms of output and outcomes,as well as public opinion and relationship tracking.

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Definitions:

Losses

Financial or material detriment experienced by an entity, often due to business operations or market conditions.

Principal's Business

The central activities or operations that a principal or company is engaged in or the focus area of its business.

Nonemployee Agents

Individuals or entities that act on behalf of a company but are not classified as employees, often for specific tasks or functions.

Corporate Officers

High-ranking executives appointed to manage an organization or corporation, such as CEOs, CFOs, and COOs, responsible for its day-to-day operations.