To Make Campaign Evaluation Possible,IMC Campaign Objectives Should Be ________,________,And

question 79

Multiple Choice

To make campaign evaluation possible,IMC campaign objectives should be ________,________,and ________.

• A) creative; measurable; specific
• B) clear; creative; concrete
• C) clear; sales-oriented; specific
• D) clear; measurable; attainable
• E) creative; awareness-oriented; specific

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Definitions:

Void for Uncertainty

A legal term for a contract or clause that is unenforceable due to its terms being too vague or ambiguous to be understood.

Invitation To Treat

An invitation to engage in the bargaining process.

Breach Of Contract

The failure to perform as explicitly stated or implied within the terms of a contractual agreement.

Option Contract

A contract granting one party the right, but not the obligation, to buy or sell a good or asset at a predetermined price within a specific time frame.