Which of the Following Is NOT a Surrogate Measure for the Sales

question 19

Multiple Choice

Which of the following is NOT a surrogate measure for the sales impact of an advertising campaign?

• A)brand awareness
• B)number of purchases made
• C)consumer liking of a brand
• D)change in brand perception
• E)intent to purchase

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Definitions:

Genetics

The study of genes, heredity, and genetic variation in living organisms.

Subsong

A quiet and variable type of vocalization made by young birds as they learn to sing.

Babbling

A stage in child language development characterized by the production of repetitive syllables and sounds, often seen as a precursor to language acquisition.

Human Auditory Threshold

The minimum sound level at which an individual can hear a frequency, varying across different frequencies and among individuals.