The Public Relations Campaign Measurement of ________ Refers to How

question 45

Multiple Choice

The public relations campaign measurement of ________ refers to how many news releases led to stories or mentions in news stories.

• A)recognition
• B)output
• C)outcome
• D)exposure
• E)engagement

---

Definitions:

Total Merchandise Cost

The complete cost of goods sold by a retailer, including the purchase price plus any additional costs necessary to get the merchandise ready for sale.

Adjusting Entries

Journal entries made in an accounting period to accommodate incomes and expenditures in their appropriate financial period.

Inventory Returns

Items sent back to the manufacturer or supplier from the buyer due to defects, excess orders, or other reasons.

Perpetual Inventory System

An immediate inventory recording method in accounting that leverages computerized point-of-sale and enterprise asset management software to track purchases or sales.