Which of the Following Public Relations Outputs Measures Coverage

question 82

Multiple Choice

Which of the following public relations outputs measures coverage?

• A) number of PR products, such as news releases or brochures, generated
• B) number of media outlets receiving PR products
• C) number and size of clips, column inches, or minutes of time or space
• D) media placements multiplied by circulation or broadcast reach
• E) equivalent ad costs for time or space

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Definitions:

Self-Identification

The process by which individuals define and understand themselves based on personal, social, or cultural identities.

Cultural Competence

The ability of individuals and organizations to effectively interact, work, or provide services across different cultures and beliefs.

Production

The process of creating, manufacturing, or producing goods and services.

Organic Social Ad

Unpaid content shared on social media platforms aimed at building a brand's presence and engaging with its audience.