The Evaluation of Public Relations Examines the Success of the Program

question 60

True/False

The evaluation of public relations examines the success of the program in getting the message out to the target audience in terms of output and outcomes,as well as public opinion and relationship tracking.

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Definitions:

Internalized Image

A mental representation of oneself that is formed from the influences and perceptions of external feedback and societal standards.

Psychoanalysis

A method of analyzing psychic phenomena and treating emotional disorders that involves dialogue between a patient and a psychoanalyst.

Communication Process

The sequence of steps or events comprising message creation, transmission, reception, and interpretation by the involved parties.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.