Public Relations Programs Are Evaluated in Terms of Output and Outcomes.Explain

question 144

Essay

Public relations programs are evaluated in terms of output and outcomes.Explain what this means and discuss two questions that might be used to evaluate each.

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Definitions:

Agency Status

The condition of acting on behalf of another person or entity with the authority to make decisions, transactions, or investments.

Disclosing

The act of making known or revealing information that was previously private or secret.

Property Damage

Physical harm or destruction caused to someone's property, including buildings, vehicles, and personal possessions.

Personal Injury

Physical or psychological harm caused to an individual due to another's negligence or intentional act.