According to Stan Richards,three-Part Positioning Includes Identifying Which of the Following

question 112

Multiple Choice

According to Stan Richards,three-part positioning includes identifying which of the following?

• A)target audience,media plan,and competitors
• B)target audience,competitors,and most meaningful brand benefit
• C)media plan,competitors,and most meaningful brand benefit
• D)target audience,brand personality,and competitors
• E)brand personality,competitors,and most meaningful brand benefit

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Definitions:

Minority Group Members

Individuals belonging to a socially subordinate group that is distinguished by ethnicity, race, religion, or sexual orientation.

Multiculturalism

A policy or ideology that promotes the representation and participation of diverse cultural traditions and peoples within a society.

Marginalizes

The process by which certain groups or individuals are pushed to the edge of society by not allowing them an active voice, recognition, or rights, effectively keeping them in a lower social standing.

Beothuk

An indigenous people native to Newfoundland, Canada, known for their tragic extinction in the early 19th century due to European diseases, violence, and displacement.