Which Measure Would Be Most Helpful for Determining How Well

question 107

Multiple Choice

Which measure would be most helpful for determining how well a banner ad achieves the objective of increasing the number of transactions on a retail website?

• A) click-through rate
• B) recognition test
• C) break-even analysis
• D) cost-per lead
• E) conversion rate

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Definitions:

Public Official

An individual holding a position of authority in government, responsible for making and implementing public decisions.

Private Interest

Individual or small group interests that are personal rather than public or communal.

Bribery

The practice of offering, giving, receiving, or soliciting something of value as a means of influencing the actions of an individual holding a public or legal duty.

Bribe

An illegal payment or gift given with the intent to influence the actions or decisions of the recipient, often in a way that is unethical or corrupt.