Refer to the Passage Below to Answer the Questions That

question 125

Multiple Choice

Refer to the passage below to answer the questions that follow.
You are having dinner with your former college roommate, who is a neurosurgeon. You are an account planner at an advertising agency, and you do a lot of ad testing. You're trying to get him to help you with some neurological tests to determine the effectiveness of some of your clients' ads, especially those that attempt to evoke strong emotional responses. He asks you, "If advertising is done to sell a product, why don't you just measure sales to determine the effectiveness of an ad?" You try to explain to him that it is not that simple, and you tell him about all the types of research you conduct at various stages of a campaign.
-Which of the following is a reason that advertisers use other measures in addition to sales as a measure of advertising effectiveness?

• A) Sales are never an accurate measurement of advertising effectiveness.
• B) Measuring other data is far cheaper than measuring sales.
• C) Manufacturers, and therefore their advertising agencies, do not have access to sales data because it is collected by retailers who don't make that available to them.
• D) Creating higher levels of brand recognition is one of the major objectives of advertising and isn't necessarily reflected in sales.
• E) Advertisers don't normally measure advertising effectiveness with other measures besides sales.

Understand the legal treatment of agreements involving attempts to influence public officials or legislation.

Identify the types of costs and expenses that are considered in determining violation of usury statutes.

Understand the enforceability of agreements regarding trade, profession, or business limitations.

Identify types of contracts and their enforceability, including adhesion contracts, contracts implicating public policy, and unconscionable contracts.

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Definitions:

Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Self-Development

The process of an individual's growth and improvement in personal abilities, knowledge, and awareness through self-directed learning and experiences.

Gender Biased

Holding or showing prejudice in favor or against someone or something based on gender, often manifesting in favor of one gender to the detriment of another.

Complex Games

Games that feature intricate rules, strategic depth, and multiple layers of interaction or decision-making, often requiring significant skill, thought, or planning to succeed.