Mars,Inc ,The Makers of M&M's Candy,was Recently Running Television Ads

question 17

Multiple Choice

Mars,Inc. ,the makers of M&M's candy,was recently running television ads featuring the colorful nature of its candy with the tagline,"Chocolate is better in color." What type of research would be used to evaluate these commercials as the campaign is running?

• A)development research
• B)tracking study
• C)post-testing research
• D)concept testing
• E)semiotic testing

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Definitions:

Maslow

Referenced to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority.

Social Needs

The essential human requirements for interaction, belonging, and companionship, often motivating behavior within societal contexts.

Physiological

Relating to the functions and activities of living organisms and their parts, including all physical and chemical processes.

Self-Actualization

The achievement or actualization of individual talents and capabilities, seen as an innate motivation or necessity in everyone.