What Happens If,while Using a Mixed Methods Research Design,a Researcher

question 18

Essay

What happens if,while using a mixed methods research design,a researcher obtains conflicting results in the qualitative and quantitative parts of a mixed methods study? What possibilities exist for a researcher if the results appear to be contradictory or do not agree with each other?

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Definitions:

Binomial Distribution

A probability distribution that describes the outcome of a fixed number of trials in experiments that have two possible outcomes (success or failure) and a constant probability of success.

Random Sample

A sample drawn in such a way that each member of the population has an equal chance of being selected.

Female Customers

A specific segment of the market made up of women or those identifying as female who purchase goods or services.

Standard Deviation

Standard deviation is a measure of the dispersion or spread of a set of numbers, indicating how much individual numbers in a dataset deviate from the mean or average.